At Today’s Shopping Choice, we celebrate women every day.

From Heidi Daus to MarlaWynne, we’re proud to offer you a wide assortment of wonderful products created and curated by brilliant women for brilliant women. In honour of International Women’s Week, we launched an innovative footwear brand that does just that.

Introducing Rykä: an athletic shoe line engineered exclusively for women.

We’re talking sneakers made specifically for a woman’s unique foot shape, muscle movement and build—not just a sized down version of a man’s shoe.

Their research-driven approach promises to ensure a secure fit with unparalleled support where women need it most. Whether you frequent the gym or go on casual walks, Rykä believes fitness strengthens a woman’s self-esteem and confidence.

Discover the difference of engineered footwear for yourself by shopping their fem-powering collection, now available at TSC!