At TSC – Today’s Shopping Choice, we love helping you discover new, innovative products. That’s why we couldn’t be more excited to announce our upcoming launch of Living Proof! Given their game-changing track record in the beauty industry, it’s clear why Living Proof is a match made in heaven for TSC.
Living Proof is not your average haircare company.
Founded out of the need for products that produce real, lasting results, the brand calls on scientific expertise from outside the beauty industry to create effective haircare solutions. A unique fusion of scientific research and hairdressing expertise, the Living Proof team features prolific scientists (including MIT professors) who bring something new to the table: a fresh, results-driven perspective on what actually works to address the most common hair concerns.
Living Proof boasts an impressive range of haircare products that can streamline your daily regimen, from style-extending shampoo and replenishing split-end menders. Living Proof believes that achieving a great hair day shouldn’t be an onerous task—with the right products in your arsenal, you’ll wash less often without compromising on touchable style. Sound enticing? We certainly think so!
There’s a lot to love about Living Proof, especially when it comes to their formulas.
The brand gives silicone the boot, opting for lightweight, proprietary molecules that protect, smooth and add texture and volume to the hair. These problem-solving formulas offer instant improvements, but also long-term benefits: according to Living Proof, three out of four customers noticed an instant improvement after using Living Proof, yet after six months of regular use, 97% said their hair was significantly healthier, manageable, shiny, smooth, strong and thick. Living Proof has racked up quite the reputation in the beauty world, with 20 patents and an impressively long list of awards, including the Allure Beauty Breakthrough Award and the Elle Beauty Genius Award. That said, innovative formulas aren’t the only thing that will earn Living Proof a coveted spot of your bathroom shelf. Living Proof’s packaging offers a clean, minimalist aesthetic that you won’t want to simply stash under your sink—a neutral, muted palette will mesh effortlessly with any bathroom décor.
Tune in to TSC on July 30 for a deep dive into Living Proof with Michael Shaun, Living Proof’s Global Creative Director. During his illustrious 25-year career, Michael has not only opened his own salon, but also acquired extensive experience in runway and A-list styling, working with the likes of Rebecca Minkoff, Stella McCartney and Marc by Marc Jacobs. Shop TSC.ca, for the best in hair care products, for strong, healthy and volumized hair!