We caught up with Jame O’Banion, co-founder and CEO of Beauty Bio to learn more about her beauty story.

1. If you weren’t leading Beauty Bio, what would you be doing?

I really can’t imagine doing anything else!

2. What’s the first thing you do in the morning?

I drink a big glass of water, I keep it on my nightstand to make sure I stay hydrated. It’s the best thing you can do for your skin!

3. What’s the best advice you’ve ever gotten?

“Start Where You Are. Do What You Can. Use What You Have.” My mother said this on repeat and it’s so true. Every big idea starts with one little step forward and pretty soon you look over your shoulder and have climbed a mountain.

4. What’s on your bucket list right now?

Being an author, I’m in the middle of writing a book

5. Where’s the last place you travelled to?

I recently returned from Mykonos, Greece. It was my first time there and I was so inspired by the amount of white in the city! It was neat to learn they painted everything white during war times to prevent the spread of Lyme Disease and it looked so nice they kept it!

6. Why did you start Beauty Bio?

I was frustrated with bigger beauty brands taking amazing raw materials we developed and not putting enough in their products to make a difference, yet they still made claims about those ingredients. Transparency, authenticity and providing Truth in Beauty to the customer is important to me. It was something that started with family and friends and it’s been amazing to see how our blush army has grown globally!

7. Of all the beauty products you’ve created, do you have a favourite?

That’s like asking which of my kids is my favourite! I truly love them all, there are many iterations before we launch a product with a final formula that impresses us enough to become part of the Beauty Bio family. The two pillars of our brand are GloPRO, the only patented Microneedling Tool and R45 The Reversal, our 3-Phase Titration System designed to help improve the appearance of fine lines and wrinkles.

8. Describe your aesthetic in 3 words.

Classic, fun, feminine.

9. Fill in the blank: _____ inspires me.

My mom.

10. Share one tip for someone looking to switch up their beauty routine.

Microneedling! Even though it has gained popularity, there are still a lot of people that don’t know about it and it really is the best and most natural way to improve your skin! We spend so much money on skincare and it just sits on top of our skin.

Don’t miss our Beauty Bio Today’s Showstopper offer on October 6 at TSC – Today’s Shopping Choice.